Mcookie is an innovative EdTech platform designed to teach children the value of money and resourcefulness. It allows kids to sell or exchange toys using an in-game currency called “cookies”, which can later be converted into real money (1 MC = 10 USDT). The platform promotes generosity by encouraging donations to children in need, sustainability by reducing waste, and community building by fostering peer-to-peer toy exchange.

Key Achievements

✅ Hands-On Product Leadership
• Spearheaded the entire lifecycle—from ideation to prototype to iOS app launch.
• Guided user experience design, ensuring a child-friendly interface with built-in parental controls.

✅ Team Building & Volunteer Management
• Recruited and motivated a volunteer team of designers and developers.
• Maintained high engagement by implementing clear project goals and frequent check-ins.

✅ User Research & Global Insights
• Conducted 100+ interviews with parents across different regions to validate pain points and refine features.
• Employed data-driven hypothesis testing to quickly adjust the product roadmap.

✅ Accelerator Recognition
• Pitched to a Spanish accelerator, advancing to the final selection stage.
• Gained mentorship and market visibility for Mcookie innovative concept.

✅ Gamified Approach to Financial Literacy
• Introduced an in-game currency (“cookies”) convertible into real money, teaching kids financial responsibility.
• Enabled donations for children in need, emphasizing social impact and community engagement.

Challenges & Solutions

🚧 Limited Resources & Funding
• Solution: Formed a volunteer team, offering equity shares and skill development opportunities to incentivize participation.

🚧 Ensuring Child Safety & Parent Trust
• Solution: Integrated parental filters, secure transaction protocols, and educational guidelines within the app.

🚧 Complex Onboarding & Engagement
• Solution: Gamified the experience with in-app currency, achievements, and intuitive UI for kids of varied ages.

Key Learnings

📚 Hypothesis-Driven Development
Rapidly tested and iterated on core features based on parent feedback.

📚 Team Leadership in a Volunteer Context
Leveraged motivation strategies to keep the project moving despite budget constraints.

📚 Market & User Research
Mastered global user interviews and metric-based product decisions.

📚 Advertising & Sales
Honed skills in pitching to accelerators and handling customer objections.

📚 Social Responsibility
Balanced financial incentives with community impact, creating a sustainable model.

Impact & Why It Matters

Mcookie provides families a safe, educational environment to declutter and monetize unused toys while fostering social values in children. As Founder, I showcased the ability to transform an idea into a tangible product, navigate user-centric design challenges, and lead a remote team under resource constraints.