As a hybrid Project Manager & Designer, I played a key role in shaping Blackcatcard’s fintech experience. My focus was on business logic, user flow optimization, and design innovation to ensure smooth onboarding and product growth.

Key Achievements

✅ Streamlined User Journeys
Mapped out complex workflows and built a proto-persona to drive design decisions even when direct user feedback was limited.

✅ Enhanced Product Usability
Expanded the design system, introduced new data visualization tools, and refined the CRM dashboard.

✅ Competitor Benchmarking & Feature Prioritization
Analyzed industry leaders to implement real-time forecasting & anomaly detection.

✅ Stakeholder Buy-in & UX Optimization
Persuaded leadership to adopt animated onboarding flows, reducing training time by 20%.

✅ Fast Execution Under Pressure
Worked with a key user to validate UI without extensive interviews, ensuring a seamless experience despite tight deadlines.

Challenges & Solutions

🚧 Limited User Access → Partnered with a power user to refine product interactions.

🚧 Complex Data Structures → Designed modular UI components for clearer analytics.

🚧 Skepticism About UX Changes → Proved A/B-tested improvements that drove engagement.