Procaddie is an AI-driven golf companion that provides on-course strategic advice based on insights from professional caddies worldwide. As the Senior Product Designer, I immersed myself in the golf world—enrolling in lessons, testing competitor apps on the course—to craft a user-centered experience. The result: a sleek iOS and Apple Watch app designed to enhance performance and decision-making in real time.

Key Achievements

✅ Immersive User Research
• Interviewed the Founder (an avid golfer) to define core pain points.
• Tested competitor apps during live golf rounds, gathering real-time insights.
• Analyzed golf forums to understand common user frustrations and feature needs.

✅ Rapid UI/UX Development
• Built a UI Kit in just 1 week, ensuring design consistency across devices.
• Completed the iOS app in 2 months, cutting the planned timeline by 20%.
• Created an Apple Watch app in 1 month, achieving a 40% faster delivery rate.
• Provided Lottie animations for complex game screens, boosting user engagement.

✅ Marketing & Growth Funnel
• Developed a free PDF with golf tips, capturing email leads through a lead magnet.
• Set up automated email sequences, guiding prospects to join a waiting list and later testing price sensitivity.
• Validated subscription pricing and refined go-to-market strategies based on user feedback.

✅ Investor-Focused Presentations
• Edited demo videos with AI Voice to enhance storytelling for investors.
• Built compelling pitch decks illustrating the product’s unique value and market potential.

✅ Branding & Visual Identity
• Designed the Procaddie logo and established a cohesive brand style guide.
• Ensured consistent branding across the iOS app, Apple Watch app, and marketing materials.

Challenges & Solutions

🚧 Limited User Pool: Relied primarily on the Founder’s insights, supplemented by online research and competitor analysis to shape product features.

🚧 Complex On-Course Mechanics: Integrated AI-based strategic advice; used prototypes to test the user flow with actual golfers.

🚧 Tight Timelines: Organized design sprints with frequent developer check-ins to accelerate iteration and meet deadlines ahead of schedule.

Key Learnings

📚 Immersive Research
Playing golf and using competitor tools led to informed, user-centric design decisions.

📚 Efficient Development
Creating a UI Kit early streamlined the entire build process.

📚 Marketing Funnel Mastery
A/B-tested email campaigns and lead magnets effectively captured user interest and validated pricing.

📚 Brand Consistency
Strong, unified branding across apps and investor materials increases credibility and user trust.