Company
BodyFruit
Project Type
Healthy Food D2C & B2B
Role
Founder
Duration
2017 - 2019
Results
Secured B2B contracts with a major agribusiness (40 stores) | Expanded into an airport store, a mall location, 10 stores in a large retail chain, plus 2 fitness centers | Became profitable within 1 year and successfully sold the business
A nutritious snack brand offering dried fruit “chips” made from up to 15 different fruits in every pack. Designed to make snacking healthier and more convenient, the venture used creative branding, online marketing, and strategic B2B partnerships to scale rapidly in the local market.
BodyFruit was founded to redefine snacking by providing fruit-based “chips” packed with vitamins and flavor. Operating on a lean budget, I performed every function—branding, product R&D, manufacturing, and last-mile delivery—until the business reached profitability and an attractive exit opportunity emerged.
✅ Multi-Channel Sales Strategy
Negotiated B2B deals with a leading agribusiness (40 stores) and additional retail locations, while simultaneously selling to consumers via social media and targeted ads.
✅ First Website & Branding
Developed my own website in 2016 and designed the product’s logo and packaging, creating a recognizable brand identity.
✅ Lean Operations & Rapid Profitability
Set up a small-scale production line (drying ovens from China) and personally prepared and delivered products by bicycle. Achieved profitability within one year, demonstrating the model’s viability.
✅ Successful Exit
Showcased solid B2B contracts and growing consumer interest, resulting in a lucrative business sale.
🚧 Limited Budget & Resources → Leveraged a DIY approach (renting a small kitchen, handling production, and delivering by bike) to minimize costs.
🚧 Market Differentiation → Positioned BodyFruit as a healthier alternative to traditional snacks, emphasizing unique fruit “chips” with up to 15 varieties.
🚧 Balancing B2B & D2C → Combined strategic retail partnerships with direct online sales, diversifying revenue streams and ensuring steady cash flow.
📚 Content Marketing
Harnessed social media storytelling to build brand loyalty and increase direct sales.
📚 B2B Sales & Negotiation
Mastered contract discussions with large retailers and fitness centers.
📚 Budget Planning & Pricing
Balanced production costs with competitive pricing to maintain profit margins.
📚 Website & Brand Creation
Developed a cohesive brand identity and user-friendly site—my first web project.
📚 Operational Oversight
Gained firsthand experience in running end-to-end supply chains and ensuring product quality.
