Severstal, a global leader in steel production and mining, aimed to modernize legacy systems and optimize internal workflows. I led the design and UX strategy for an internal digital platform that centralized production data, maintenance workflows, and real-time analytics, enabling plant managers and frontline workers to operate more efficiently.

Key Achievements

✅ Scalable Design System for Industrial SaaS
• Developed an Ant Design-based UI system, implementing tokenization for consistent theming.
• Reduced component duplication by 60%, ensuring faster and scalable design updates.
• Published reusable components on GitHub, accelerating frontend development by 30%.

✅ User-Centered Redesign & Research
• Conducted 10+ B2B interviews with plant operators to uncover usability pain points.
• Implemented a new UX flow, improving task efficiency by 25%.
• Ran A/B tests on critical processes (e.g., equipment maintenance), increasing adoption rates by 15%.
• Benchmarked against global ERP solutions, ensuring feature parity with top industrial software.

✅ Process Optimization & Leadership
• Introduced Agile design sprints, reducing feedback cycles from 2 weeks to 3 days.
• Mentored a Junior Designer, who was promoted to Mid-Level in 6 months.
• Enhanced cross-team collaboration, ensuring faster execution.

✅ Technical Execution & Compliance
• Authored technical documentation for 100+ UI components, cutting developer onboarding time.
• Integrated audit trails & role-based access controls, ensuring industry compliance and reducing operational risks.

Challenges & Solutions

🚧 Legacy System Overhaul → Replaced SAP with a custom solution, delivering results 40% faster.

🚧 Complex Industrial Workflows → Designed intuitive dashboards & maintenance tracking, improving efficiency.

🚧 Slow Feedback Loops → Introduced Agile sprints, reducing iteration time by 50%.